podcast

Ep 7: Handling Market Saturation

Learn how to go well beyond “like, know, and trust” to building a truly irresistible brand that isn’t even challenged by a saturated market.

You might think your niche is pretty saturated already and there’s no room for what you have to offer; if you market wisely and well, this won’t ever be an issue.

Learn the subtle difference between effective marketing and marketing that wastes your time, money, and only gets you unsubscribes. It’s simpler than you think, but so many people miss the mark by miles. This is your opportunity!

In this episode, we cover:

  • Why market saturation isn’t your problem
  • The subtle nuance you need to pick up on
  • Why “like, know, and trust” has been diluted (and how to use that to your advantage)
  • How to ensure your people will click “BUY” when you give them the chance

Other podcast episodes mentioned:

Your Business Philosophy: what sets you apart

Creating Strategic Content For Your Marketing: don’t blend in

Other mentions:

(some links are affiliate)

To Hell With The Hustle, by Jefferson Bethke

Beth Anne of Brilliant Business Moms

BraveWriter homeschool resources

Business Primer mock up

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